Value creation is a function of understanding what your ccustomer thinks of as value. Many times, business owners come up with what they assume are great ideas without any reference to what the customer thinks. They expect customers to be wowed but the response they get is weak. Why is this so? The busines owners concept of value is different for the customer's. There is a disconnect. This disconnect will eventually determine the level of success the product will experience in the maret place.
This course is designed to enable students understand what value creation really means and how to create it sustainably and consistently. When an organisation is able to understand the value the customer needs and is able to provide it at a profit, then the organisation is in good business. The onus lies of the organisation to put all efforts behind delivering the recofnised value to their customers. That is really what business is all about.