Marketing Management For Business Owners

In this course, you will learn from the seasoned, smooth sales and marketing consultant, Chinedu Anazodo, the tools and mindset that he's shared and used with Fast-Moving Consumer Goods (FMCG), a Fortune 500 multinational company. He brings 16 years of professional selling experience to this learning board. This is by far the best and most true advanced sales course for professionals who want to make big bucks.

What you’ll learn:

Here are the topics that will be covered in this succinct, value-packed course:

  1. What is selling all about?
  2. The two quickest and most brilliant methods for selling anything quickly.
  3. The selling cycle and the steps to selling successfully.
  4. The mistakes that sales professionals make.
  5. Transitioning from selling to account management.
  6. There are some sales concepts professionals must be aware of.
  7. Pitching: How to make effective presentations.
  8. Handling Rejection.
  9. Networking for Sales Professionals

Who Is This Training For?

  1. Business Owners and Entrepreneurs.
  2. Sales professionals, consultants, and coaches.
  3. Business developers and sales executives.
  4. Business, sales, and marketing managers.
  5. Business executives and directors.
  6. Anyone who wants to have a successful career in the business sector and management.

  • Understanding Marketing Management : Starts 21/Sep/2020

    This class teaches the fundamentals of Marketing. It is targeted at young Marketing professinals, entrepreneurs and business owners who need to understand the very basics of marketing their products and services. It begins the Marketing discussion and helps participants appreciate basic Marketng concepts ike Branding, Brand Equity, Positioning of products and services,Targeting  and so on. It introduces particiapnts to the very exciting world of Marketing. 

    Learning Objectives for this class are as follows: 

    •Get an overview of Marketing, definitions, concepts and the two broad types of marketing – B2B and B2C
    •Understand the marketing mix and other elements of marketing – branding, targeting, segmentation, positioning and differentiation
    •Understand how to develop a marketing strategy to drive your business.
    •Align Sales with Marketing and clear any misconceptions
  • The Marketing Planning Process : Starts 21/Sep/2020

    There is a popular saying that if you fail to plan, you plan to fail. It also applies to Marketing of your buisness. It must be well lanned to be effective and give the desired results. This course teaches you exaclty what to do and how to go about developing a good Marketing Plan. A marketing Plan is required for business but could also be used to source funds, or attrcat investors. It is important that it is done professionally. In this class, we will discuss the following critical points:

    • The Marketing Strategy
    • The Elements of a Marketing Plan
    • The different aspects of the Marketing Plan-Executive Summary, Market Analysis etc
    • The Marleting Plan Assessment
    • The CPPl Abridged Version of a Marketing Plan. . 
  • Creating Value With The 4Ps Of Marketing : Starts 21/Sep/2020

    Businesses grow when they create value consistently.  The Big Question is How do we create value for our customers and clients? How can we use elements of the Marketing Mix to create this value?  That is what this class will throw light on. The fact is that you need to define value in the context of the needs and aspiration of your target audience. Your products and services are solutions to the needs they have. If you solve their problems, then you would have created value for them. Your solution that is targeted at solving their needs is a value.

    More to come 

  • Digital & Social Media Marketing : Starts 21/Sep/2020

    This class, Digital & Social Media Marketing, is designed to teach participants the opportunities the internet offers in doing business. The internet has made the world a global village. There are no tight boundaries anymore. That opens up amazing opportunities for businesses to thrive. However, there are skills required to maximise these opportunities. This class is to equip participants with skills to navigate the digital world to position your business, products and services before your target audiences. This class is crucial to business owners because, marketers now have to use digital marketing tools to engage consumers anywhere, anytime via their digital devices. This is the New Marketing. 

    The CPPL Lead Facilitator/ Consultant will take you on this world f Digital Marketing. An experienced Value Creation Consultant, Marketing and Business Development  professional with decent experience from manufacturing, telecoms and financial services, Mr Kalu will bring his wealth of experience to the discussion as you discover the Digital world. 

  • Strategies For Growth & Profitability : Starts 21/Sep/2020

    This class, Strategies For Growth & Profitability, is designed to proffer strategies business owners/entrepreneurs  can adopt to ensure their businesses make profit and grow. Based on research and experience, there are two major reasons:

    •Inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments.
    •An organizational infrastructure that cannot support successful execution
    This class is concerened with equipping particiapnts with tested strategies that will ultimately ensure business success. 
     
    Lead Faciltator/ Consultant of Customer Passion Point Limited, Ikehukwu Kalu, will take this class. He is an experienced Value Creation Consultant, Marketing and Business Development  professional, with decent experience from manufacturing, telecoms and financial services.
  • Evaluation & Measurement of Marketing Activities : Starts 21/Sep/2020

    This class,Evaluation & Measurement of Marketing Activities is designed to equip participants with skills to enable them monitor and evaluate their Marketing activities. As may be obvious, Marketing is one of the biggest and most important expenditures that any company will make. It is important that activities are monitored and evaluated as business goes along to ensure the desired Return on Investment (ROI) actually ccomes in. 

    SInce the Marketing budget is not unlimited. There is need for us to examine the effectiveness of each marketing campaign to see if that type of campaign was successful or should be avoided in the future. That is what evaluation is all about. 

    Ikechukwu Kalu, Lead Facilitator/Consultant of Customer Passion Point Limited, an experienced Value Creation Consultant, Marketing and Business Development  professional., with decent experience from manufacturing, telecoms and financial services, will be taking the class. 

Certificate Price