This class teaches the fundamentals of Marketing. It is targeted at young Marketing professinals, entrepreneurs and business owners who need to understand the very basics of marketing their products and services. It begins the Marketing discussion and helps participants appreciate basic Marketng concepts ike Branding, Brand Equity, Positioning of products and services,Targeting and so on. It introduces particiapnts to the very exciting world of Marketing.
Learning Objectives for this class are as follows: